Top 5 Beauty Retail Apps in Australia: Q1 2022 Performance

In the first quarter of 2022, the top 5 beauty retail apps in Australia exhibited varying trends in downloads, revenue, and active users. Here's a closer look at their performance:

Sephora - Beauty Shopping had a mixed quarter. Weekly downloads started at 6.9K at the end of December but saw a decline, reaching a low of 3.2K in mid-February. By the end of March, downloads stabilized around 3.9K. Active users followed a similar pattern, beginning at 24.3K and dropping to 18.6K by mid-February before slightly recovering to around 19.4K by the end of the quarter.

MECCA - Beauty Shopping also experienced fluctuations. Weekly downloads began at 4.3K but dropped to a low of 2.1K in mid-February. The numbers picked up towards the end of March, finishing at 2.8K. Active users displayed a more stable trend, starting at 14.8K and gradually increasing to 16K by the end of March.

Adore Beauty | Shop Beauty Now saw a steady increase in weekly downloads, beginning at 1.5K and climbing to a peak of 2.4K in late March.

Think Dirty – Shop Clean had varied performance across different metrics. Weekly revenue fluctuated, peaking at $67 in late January and experiencing multiple dips throughout the quarter. Downloads started strong at 804 in early January but decreased to 263 by the end of March. Active users showed a slight decline from 6.6K in early January to around 5.5K by the end of March.

FOREO For You had a more stable quarter. Weekly downloads started at 915 and experienced a gradual decline, reaching 339 by the end of March. Active users followed a similar trend, starting at 1.5K and ending the quarter at 973.

For more detailed insights into the performance of these apps and others, visit Sensor Tower.